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Fashion Retailing : A Multi-Channel Approach

Fashion Retailing : A Multi-Channel Approach

Name: Fashion Retailing : A Multi-Channel Approach

File size: 58mb

Language: English

Rating: 6/10

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This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry. This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses.

For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on. Fashion Retailing:A Multi-Channel Approach,Ellen Diamond,, Marketing,Marketing Channels,Pearson, (). 2 Feb - 22 sec - Uploaded by A. Abila Apparel, Clothing and Textiles Industry: Globalization, Outsourcing, Retailing and E-commerce.

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